• The Challenge and the Goal
• A Question of Direction
• Why We Will Succeed
• Seeds For Change
• Audio Visual Resources

• Things You Can Do
  • At the Personal Level
  • At the Community Level
  • At the Government Level
• "Life, Money & Illusion
  • What the book is about
  • Book Reviews
  • What people are saying
  • Where to find the book
• Touring with the Message
  • Where we are going
  • Where we have been
  • What people are saying
  • Discussion Outline
  • Planning an Event
• Measuring Well-Being
  • History
  • Measuring Genuine Progress
  • Current Program
  • Well-Being Measurement Act
  • Measuring Well-Being document
• Mutual Provision - Economy
  • Economic Concern
  • 3/5ths of Ecology
  • The Invisible Hand
  • Supply and Demand
  • The Genuine Progress Index

• About the Book
• Order the book
• Other writings
• Audio-Visual Material
• Arrange a talk by Mike Nickerson

Reduce, Reuse, Recession

A warning from the economic cycle.

When the economy is growing, we are told that all is well.

Is it?

We are so immersed in the values, procedures and promotion of growth economics that it is hard to look at society's well-being in any other way. Events from the past, however, reveal serious omissions in that economic world view.

Reduce, Reuse, Recycle were well known as solutions to natural resource and waste problems, in 1987 when the World Commission on Environment and Development issued its "urgent notice," that human activity was heading toward confrontation with planetary limits.

The response was tremendous. Recycling, the only 'R' that can be measured, showed a rapid and massive acceptance. Participation rates of 80% and 90% were realized within months of program start ups. Reduction and Reuse, which are even more effective solutions to the limitations in question, likely received similar attention.

Whether or not the recession that followed was directly related to reduction and reuse efforts would be an interesting topic of research. Another connection to explore would be the simultaneous occurrence of the 'Black Monday' stock market crash and the tabling of the United Nations report that issued the "urgent notice" mentioned above. Both occurred October 19, 1987. The UN date had been known since April when the report was released. Could sales of shares in offending industries have triggered the computer enhanced crash that shook the financial world?

Whatever the causes, the events that followed illustrate a point of critical importance.

Popular concern for environmental adaptation could have transformed civilization. Momentum grew rapidly as soon as the cause gained legitimacy. People were ready and it is well within our knowledge and ability to develop satisfying ways of living that fit within ecological bounds.

Why did we stop?

Legitimacy was withdrawn from Reduce and Reuse when our 'leaders' realized they are in direct conflict with the goal of economic expansion. How can a population reduce and reuse in good conscience when the primary value of society is to expand production and consumption? There is a fundamental moral conflict here.

Recycling is OK because it expands commerce and provides resources for ever hungry production machinery. Reduction and reuse clearly inhibit growth.

It is time for a public review
of the value systems that are at odds here!

This is the Question of Direction.